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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    The Brand Partners Of The Mission Impossible Franchise [Infographic]

    Posted by Stacy Jones on July 23, 2018 at 9:34 AM

    Mission:  Product Placement

    Box office action films, especially spy capers, are a mecca for luxury and high tech brand partnerships.  The storylines provide seamless showcase opportunities, the typical associated cast are mega A-list actors, and the international audiences provide a global platform to launch co-branded media campaigns.  What more could a brand desire!

    And one of the most time-tested, popular and brand friendly of these films is the Mission Impossible franchise.  In this blog, Hollywood Branded shares an infographic our team created on the brand partnerships of Mission Impossible through the decades.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    Posted by Stacy Jones on July 19, 2018 at 2:36 PM

    Brand Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    So what do you do as a brand if your entire image is wrapped around one individual... and the partnership goes wrong? Do you put your head down like an ostrich and try to weather the storm ... or do you start looking for different eggs to put in your basket, and grab onto other properties and individuals who can help give you a quick brand lift while sharing your message of brand beliefs which (hopefully) counter those of whatever happened that went wrong.

    Such is the case of Papa John's at this moment in time. In this blog, Hollywood Branded discusses what brands like Papa John’s can do to recover from a PR nightmare caused by its own self-created celebrity persona, and brand founder. 



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    Topics: Strategic Partnerships, Public Relations, Product Placement & Branded Content, Business Advice

    5 Celebrities Who Sell Brands With Their Voices

    Posted by Stacy Jones on July 16, 2018 at 8:51 AM

    We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

    Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

    And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.



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    Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

    How To Create A Safety Net With Celebrity Endorsement Investment

    Posted by Stacy Jones on July 12, 2018 at 7:56 AM

     


    The Celebrity Impact For Brands

    Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  There are absolutely ways you can protect yourself.  In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe. 



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    Topics: Celebrity Initiative, Strategic Partnerships

    How Hollywood Celebrities Are Used For Global Endorsements

    Posted by Stacy Jones on July 2, 2018 at 10:30 AM

    The Global Hollywood Celebrity Phenomena

    You know a celebrity has made it to the top if they are well known in Los Angeles or New York.  But these Hollywood celebrities aren’t just famous in the United States – they are recognizable to a massive scale around the world.  And in fact, many of these celebrities make a lot of money endorsing an international brand that targets both the US and foreign audience.

    Celebrities who are known globally range from A-listers to reality TV stars in such shows as X Factor, Big Brother, or Master Chef. They also include social influencers, individual personalities who have made names for themselves on social media sharing sites such as Instagram and YouTube. In this blog, Hollywood Branded looks at how international countries view the Hollywood celebrity and shares some of the top brand celebrity endorsements around the world. 



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    Topics: Celebrity Initiative

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