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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Understanding Objectives of Entertainment Marketing To Increase Sales

    Posted by Stacy Jones on June 11, 2018 at 1:08 PM

    Product Placement Campaign Objectives

    Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

    And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   



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    Topics: Survey Statistics, Product Placement & Branded Content

    How Cyber Fraud Almost Ended Our Agency (A Learning Lesson For Agencies & Brands)

    Posted by Stacy Jones on June 11, 2018 at 9:09 AM

    MONEY ALL GONE TO HONG KONG

    There are a lot of titles I played with, such as "How My Agency Unwittingly Funded Buying Guns For Gang Warfare In Nigeria" and "Facing Cyber Fraud - My Midlife Crisis As A Business Owner" or "Is This The End Of My Company."  And unfortunately they are all based on reality.

    Because something really bad happened to my agency, and it was something I could have MAYBE avoided if I had just known what to look out for.  And I want to make sure now that ALL companies - brands and agencies alike - protect themselves from having this happen to them.  It's a rough story, but at the end of the day... we are still here alive and kicking, and fighting harder than ever to be the best agency we can be for our clients.  In this blog, I am sharing a very personal inside look at what happened to Hollywood Branded, and how to protect from cyber fraud happening to your company.



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    Topics: Business Advice

    When Celebrity Endorsements Go Wrong

    Posted by Stacy Jones on June 4, 2018 at 10:19 AM

    How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

    No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

    And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in.  In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Product Placement Trade Out Opportunities in Hollywood TV and Film

    Posted by Stacy Jones on May 28, 2018 at 3:55 PM

    Brand Relationships With Hollywood

    There are a few dozen brands who have figured out how to truly leverage Hollywood.  Why not more?  Quite frankly - it's perplexing.  Because the opportunity is absolutely there, waiting to be seized by brand managers.  Yet many brands, across really key categories, have either not tried product placement, or not done so effectively.

    There are certain categories where success is really a no brainer.  These include beverages (both alcohol and non-alcoholic), automotive brands, electronics (my oh my the opportunities), apparel, jewelry and watches and countless others. And some brands reign king across those categories, while others rarely if ever make even a walk on background role on screen.  But the potential is there for every brand -- if you just let Hollywood know you are ready to play in the game.  In this blog, Hollywood Branded shares how brands can successfully leverage product placement trade out opportunities in Hollywood TV and film.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    How To #15: 9 Steps To Successfully Plan A Talk Show Integration

    Posted by Stacy Jones on May 23, 2018 at 7:14 AM

    Making Sales Happen With Talk Shows

    National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

    However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!



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    Topics: Marketing Best Practices, Product Placement & Branded Content

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