Product Placement Campaign Objectives
Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.
And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic. But it does come in as second. In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.