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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on May 14, 2018 at 11:32 AM
     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    A Comparison Of The Paid Ad Tweet Vs The Celebrity Tweet

    Posted by Stacy Jones on May 7, 2018 at 11:30 AM

    The Power of Twitter

    Twitter is ever-evolving and one of the changes in Twitter since the social network went public was the addition of paid ad tweets in the newsfeed. And while this happened quite awhile ago - it's still impacting brand choices for engagment. Something a little different than a paid celebrity tweet, where in 280 characters or less, celebrities endorse brands.  

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  In this blog post Hollywood Branded takes a look at what the difference between a paid ad post versus a celebrity endorsed post looks like and how each benefits a brand.   



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    Topics: Celebrity Initiative, Social Media Strategy

    18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen

    Posted by Stacy Jones on May 5, 2018 at 10:23 AM

    Why Product Placement In Content Works

    The big buzz words in marketing today are driven by two facets of pop culture:  influencer marketing and content marketing.  And having your brand become embedded and partnered with that content that either influencers are generating, production companies are creating or that which your brand creates itself are the sure-fire ways to get noticed.  The problem with producing your own content, is that you as a brand also have to figure out how to distribute that content once it’s been created.  And that isn’t so easy.

    That’s why so many brands are partnering with influencers, TV shows, feature films, music videos, video games or events that offer turnkey capabilities.  Those third parties build a storyline around your brand, and they bring the audience as well. And what is so great is that branded content partnerships work with any targeted age range, be that Gen Z, Millennials, Gen Xers or Baby Boomers and beyond. Product placement works – and it has impacted thousands of brands across dozens of categorize over the years.  And when you add in messaging and provide a deeper look inside the brand? It can make your sales soar. In this blog, Hollywood Branded shares 18 ways tech brands can leverage branded content and product placement to increase brand awareness and sales.



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    Topics: Product Placement & Branded Content

    Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

    Posted by Stacy Jones on May 4, 2018 at 6:14 AM

    A Marketing Force Of Its Own

    Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

    Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 



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    Topics: Strategic Partnerships, Creative Content

    Celebrity Endorsement Deals Gone Wrong: When Brands Cross The Line

    Posted by Stacy Jones on April 23, 2018 at 11:30 AM

    How Celebrity Endorsement Misuse Leads To Lawsuits 

    A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.

    But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears.  Lawsuits.  In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.



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    Topics: Celebrity Initiative, Public Relations, Strategic Partnerships

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