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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

    Posted by Stacy Jones on June 25, 2018 at 8:55 AM

    Night Falls As The Agents Prepare For Battle

    Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. Central to the plot of last summer's critically acclaimed Sicario, this scene had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

    So how does a brand manage to become central to an action scene and incredibly important to a film?  In this blog post, Hollywood Branded shares a case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.



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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content, Product Placement & Branded Content

    18 Celebrities With Their Own Clothing Lines

    Posted by Stacy Jones on June 18, 2018 at 10:52 AM

    Why Celebrity Clothing Lines Sell

    Target and Macy's were two of the first stores to create curated collections with celebrities, but today whether in partnership with an established distribution partner or as a entrepreneurial launched line, celebrities are flocking to create their own brands.  And it makes perfect sense.  Celebrities are their own built in advertising machines. 
     
    While they may not be willing to really go that extra mile with celebrity endorsement deals, where each tweet or photo shoot needs to be pre-planned and locked in a contract - they often leverage themselves to the max for their own lines.  And their names are so instantly recognizable, that fans flock to own what they believe their coveted favorite celebrities designed.  In this blog, Hollywood Branded takes a look at 18 celebrities with their own clothing lines through the years.


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    Topics: Celebrity Initiative

    How To Get Your Team To Blog

    Posted by Stacy Jones on June 13, 2018 at 10:34 AM

    Pulling Teeth Could Be More Fun (But We've Made It Easy)

    Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

    But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.



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    Topics: Social Media Strategy, Inbound Marketing

    Understanding Objectives of Entertainment Marketing To Increase Sales

    Posted by Stacy Jones on June 11, 2018 at 1:08 PM

    Product Placement Campaign Objectives

    Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

    And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   



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    Topics: Survey Statistics, Product Placement & Branded Content

    How Cyber Fraud Almost Ended Our Agency (A Learning Lesson For Agencies & Brands)

    Posted by Stacy Jones on June 11, 2018 at 9:09 AM

    MONEY ALL GONE TO HONG KONG

    There are a lot of titles I played with, such as "How My Agency Unwittingly Funded Buying Guns For Gang Warfare In Nigeria" and "Facing Cyber Fraud - My Midlife Crisis As A Business Owner" or "Is This The End Of My Company."  And unfortunately they are all based on reality.

    Because something really bad happened to my agency, and it was something I could have MAYBE avoided if I had just known what to look out for.  And I want to make sure now that ALL companies - brands and agencies alike - protect themselves from having this happen to them.  It's a rough story, but at the end of the day... we are still here alive and kicking, and fighting harder than ever to be the best agency we can be for our clients.  In this blog, I am sharing a very personal inside look at what happened to Hollywood Branded, and how to protect from cyber fraud happening to your company.



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    Topics: Business Advice

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