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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    When Celebrity Endorsements Go Wrong

    Posted by Stacy Jones on June 4, 2018 at 10:19 AM

    How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

    No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

    And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in.  In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Product Placement Trade Out Opportunities in Hollywood TV and Film

    Posted by Stacy Jones on May 28, 2018 at 3:55 PM

    Brand Relationships With Hollywood

    There are a few dozen brands who have figured out how to truly leverage Hollywood.  Why not more?  Quite frankly - it's perplexing.  Because the opportunity is absolutely there, waiting to be seized by brand managers.  Yet many brands, across really key categories, have either not tried product placement, or not done so effectively.

    There are certain categories where success is really a no brainer.  These include beverages (both alcohol and non-alcoholic), automotive brands, electronics (my oh my the opportunities), apparel, jewelry and watches and countless others. And some brands reign king across those categories, while others rarely if ever make even a walk on background role on screen.  But the potential is there for every brand -- if you just let Hollywood know you are ready to play in the game.  In this blog, Hollywood Branded shares how brands can successfully leverage product placement trade out opportunities in Hollywood TV and film.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    A Comparison Of The Paid Ad Tweet Vs The Celebrity Tweet

    Posted by Stacy Jones on May 7, 2018 at 11:30 AM

    The Power of Twitter

    Twitter is ever-evolving and one of the changes in Twitter since the social network went public was the addition of paid ad tweets in the newsfeed. And while this happened quite awhile ago - it's still impacting brand choices for engagment. Something a little different than a paid celebrity tweet, where in 280 characters or less, celebrities endorse brands.  

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  In this blog post Hollywood Branded takes a look at what the difference between a paid ad post versus a celebrity endorsed post looks like and how each benefits a brand.   



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    Topics: Celebrity Initiative, Social Media Strategy

    18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen

    Posted by Stacy Jones on May 5, 2018 at 10:23 AM

    Why Product Placement In Content Works

    The big buzz words in marketing today are driven by two facets of pop culture:  influencer marketing and content marketing.  And having your brand become embedded and partnered with that content that either influencers are generating, production companies are creating or that which your brand creates itself are the sure-fire ways to get noticed.  The problem with producing your own content, is that you as a brand also have to figure out how to distribute that content once it’s been created.  And that isn’t so easy.

    That’s why so many brands are partnering with influencers, TV shows, feature films, music videos, video games or events that offer turnkey capabilities.  Those third parties build a storyline around your brand, and they bring the audience as well. And what is so great is that branded content partnerships work with any targeted age range, be that Gen Z, Millennials, Gen Xers or Baby Boomers and beyond. Product placement works – and it has impacted thousands of brands across dozens of categorize over the years.  And when you add in messaging and provide a deeper look inside the brand? It can make your sales soar. In this blog, Hollywood Branded shares 18 ways tech brands can leverage branded content and product placement to increase brand awareness and sales.



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    Topics: Product Placement & Branded Content

    Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

    Posted by Stacy Jones on May 4, 2018 at 6:14 AM

    A Marketing Force Of Its Own

    Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

    Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 



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    Topics: Strategic Partnerships, Creative Content

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