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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    Influencer Marketing School: Become A Certified Influencer Marketer

    Posted by Stacy Jones on April 21, 2018 at 10:05 AM

    Welcome...To Hollywood Branded's Influencer Marketing School

    With influencer marketing being THE buzz word in all of advertising and marketing today, our team decided to take our massive amount of knowledge and help marketers develop some truly deep insight into how to avoid mistakes, while building powerful influencer partnerships.  We created a course specifically for brand and agency marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.

    Get ready to learn a ton of how-to's and the tips and tricks of our trade, as you advance your influencer marketing game!  In this blog post, Hollywood Branded provides a glimpse into the launch of our Influencer Marketing School, and how your brand or agency can benefit.



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    Topics: Social Influencers, Celebrity Initiative

    Did The Brand Pay For The Celebrity To Hold That?

    Posted by Stacy Jones on April 12, 2018 at 4:20 PM

     

    Is It An Ad... Or Do They Just Really Like That Brand?

    There are many times when real life and fiction cross over one another into the blurred lines of advertising.  And this is even more so in the world of celebrity endorsements, when a brand may partner with a celebrity to endeavor to make that partnership look oh-so-very real.

    Why? Because authenticity is key.  When a celebrity's fan base gets a whiff of a brand deal that is not authentic and natural, they can turn away.  And that makes brands go to a lot of efforts to make sure their celebrity partnership deals feel real, and which has lead to 'stealth advertising."  In this blog, Hollywood Branded discusses how brands use celebrities for stealth advertising endorsements of their products.



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    Topics: Celebrity Initiative

    Case Study Of Great Branded Content And Celebrity Endorsement - Judy Greer and Hilton Garden Inn

    Posted by Stacy Jones on April 10, 2018 at 8:41 AM

    Change Your Apartment. Change The World

    In the last year or so, a hotel brand has managed to harness the power of celebrity endorsements to bring to life an advertising campaign that is relateable to their targeted consumer.  And it's well done branded content that has allowed both Hilton's booking app and their mid level hotel chain, Hilton Garden Inn to stand out from competitors.   

    With six commercials crafted just in the last year alone, storylines have ranged from saving time, finding the right hotel, and comparing vacation options. In this blog, Hollywood Branded shares a look into how Hilton and their celebrity endorser co-star Judy Greer has created an ad campaign out of branded content that appeals to consumers. 



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    Topics: Creative Content, Celebrity Initiative

    How To Market Your Brand To The Baby Boomer Generation

    Posted by Stacy Jones on April 9, 2018 at 9:01 AM

    Post World War 2 Babies

    Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 54 and 72 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions ingrained on their decades of experience in life.

    This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech savvy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.



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    Topics: Creative Content, Celebrity Initiative, Product Placement & Branded Content

    Cannabis and Product Placement Content Partnerships

    Posted by Stacy Jones on April 5, 2018 at 4:20 PM

    The Mecca Of Regulation Free Advertising

    If you are a cannabis brand, it's hard to get the word out about your product line in a meaningful way where you control the messaging.  Many states refuse to allow cannabis brands to buy TV, print or digital media.  And Facebook, Twitter and Instagram have put in major restrictions limiting the ability for cannabis brands to target individuals and pay for ads.

    Yet cannabis is one of the fastest growing markets, and in order to survive, cannabis brands have to find a way to stand out and gain awareness.  And if you are told you can't advertise, that's a pretty hard situation to be in.  Yet there is way - a very great way - for these brands to grab consumers attention.  How? By becoming part of other people's content, specifically through Product Placement.  In this blog, Hollywood Branded is going to discuss how cannabis brands have used Product Placement to partner with television, film and music content over the years, and share our infographic on cannabis product placement.



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    Topics: Product Placement & Branded Content

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