The "Other" Hollywood That Offers Product Placement
Halfway across the world lies the nation that created Bollywood. India is a beautiful mesh of varying sub-cultures, languages, religions, and historical landmarks, and the producer of one export that offers marketers around the world a tremendous advertising opportunity.
In fact, in Bollywood more than 1,500 films are produced every year, across more than 20 different languages, and viewed around the world. From Hindi, Tamil, English, Punjabi, Telugu, Malayalam, and Kannada, Bollywood provides entertainment appealing to all of its citizens. And all of these films offer brands the ability to be interwoven into scripts through product placement. In this blog, Hollywood Branded shares the magic behind product placement opportunities in musical Bollywood films, and how brands can leverage international exposure.