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    Secrets to Product Placement in Bollywood Movies

    Posted by Sheena Dhawan on April 26, 2018 at 9:40 AM


    The "Other" Hollywood That Offers Product Placement

    Halfway across the world lies the nation that created Bollywood. India is a beautiful mesh of varying sub-cultures, languages, religions, and historical landmarks, and the producer of one export that offers marketers around the world a tremendous advertising opportunity. 

    In fact, in Bollywood more than 1,500 films are produced every year, across more than 20 different languages, and viewed around the world.  From Hindi, Tamil, English, Punjabi, Telugu, Malayalam, and Kannada, Bollywood provides entertainment appealing to all of its citizens. And all of these films offer brands the ability to be interwoven into scripts through product placement.  In this blog, Hollywood Branded shares the magic behind product placement opportunities in musical Bollywood films, and how brands can leverage international exposure.  



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    Topics: Product Placement & Branded Content, International Partnerships, Celebrity Initiative

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!



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    Topics: Celebrity Initiative, Strategic Partnerships, International Partnerships, Social Influencers

    Take Flight With Airline Product Placement

    Posted by Stacy Jones on December 26, 2017 at 10:16 AM

    Calculated Product Placement For Airline Companies Makes A Positive Impact

    If you saw Batman v Superman: Dawn Of Justice, it would have been impossible to miss Turkish Airlines as a massive part of the film - for both product placement and promotion with a co-branded TV ad that debuted long before the film.

    For airlines, partnerships with movies open up huge global opportunities for brand marketing and promotional partnerships.  And with films having scenes that take place around the world, all airlines have the opportunity to reap in the rewards of brand awareness these films and TV shows offer. In this blog, Hollywood Branded looks at partnerships between airlines and films, and how the brand integration partnership is a strategic benefit for both.



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    Topics: International Partnerships, Strategic Partnerships, Product Placement & Branded Content

    One Of The Best Ways To Engage Millennials Is Music

    Posted by Stacy Jones on May 11, 2016 at 7:30 AM

    Why Music Will Always Appeal To Millennials... And The Whole World

    Beyonce has done it again... She has completely revolutionized an album release with her second visual album. With Lemonade, which was available exclusively through HBO (and only for 24 hours) and Tidal music service, millions of people obsessed over Queen Bey - and flocked to buy it. And she's not the only one making waves in the music world.

    Between music festivals, album releases and social media music stars, 2016 is a completely new year for music marketing. In this blog, Hollywood Branded examines this paradigm and how your brand can fit into it.



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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships

    The Largest Chinese Investment In Hollywood - Ever

    Posted by Stacy Jones on February 24, 2016 at 10:30 AM

    China Buys A Piece Of Hollywood – Content And Studio Included

    The giant Chinese real estate and investment conglomerate, Dalian Wanda Group, acquired Legendary Entertainment – a Hollywood studio run by Thomas Tull that is famous for its blockbuster hits such as Jurassic World, Godzilla and Pacific Rim – for $3.5 billion. This acquisition has reportedly made Wanda the highest revenue-generating film company in the world.

    In this blog post we look at why a Chinese investment firm would want to purchase a Hollywood production studio, and what it means for the future of Hollywood.



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    Topics: International Partnerships, Strategic Partnerships

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