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    How To #19: 6 Ways Scary Content Increases Sales

    Posted by Stacy Jones on October 15, 2018 at 5:02 PM

     


    A Scarily Good Opportunity For Brand Sales

    Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

    While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.



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    Topics: Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

    How To #26: Cracking 15 Steps To Get More Social Influencer Partnerships

    Posted by Stacy Jones on October 8, 2018 at 9:00 AM

    Leveraging A Celebrity Influencer's Social Power

    Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

    The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure ROI. In this blog post, Hollywood Branded provides 15 steps brand managers should take to get more social influencer partnerships to raise brand awareness and drive sales.



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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    7 Ways To Work With Celebrity Influencers

    Posted by Stacy Jones on September 10, 2018 at 12:37 PM


    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded on this podcast. Learn from her 20 years of experience as she shares top notched advice on the best marketing practices for brands. She will also walk you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones discusses seven steps of how to partner with celebrity brand ambassadors using their social media platforms to bring more awareness to your brand - and shares an infographic for easy reference.



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    Topics: Marketing Best Practices, Celebrity Initiative

    Podcast EP 25: 9 Reasons Why Programmatic Won't Work For Product Placement

    Posted by Stacy Jones on September 6, 2018 at 10:38 AM

    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20+ years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses 9 downsides of programmatic advertising and media buying for product placement, and why it just doesn't work.



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    Topics: Marketing Best Practices

    How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

    Posted by Stacy Jones on September 3, 2018 at 10:19 AM

    The Benefits Of Product Placement Don't End After Airing

    Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

    However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.



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    Topics: Social Media Strategy, Marketing Best Practices, Product Placement & Branded Content

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