Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers
Showing Off Your Brand In Real Time
With the help of Internet, everything's so much faster that we can message friends from the other side of the world in less than a second, video chat with families away from home, and we even check what's happening internationally in real time. For marketers, it means that every single event can now be an opportunity to improve the publicity of their products.
Advertising is no longer just about putting up a commercial on TV or designing a billboard, but being able to respond to real-time events, which provides brands a chance to demonstrate the true "who is" of their brand. In this blog post, Hollywood Branded shares 4 examples of real-time viral marketing responses and provides insight into 4 case studies of successful viral campaigns.
The Celebrity Swag Bag
Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events. Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.
Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand. But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.
Making Sure People Know You Were There
There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.
To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. In this blog post, Hollywood Branded provides a guide to 11 ways brand managers can use social media to make an event a success, along with a case study.
'Tis the Season of Ugly Christmas Sweaters
Put away your scary home decor and put up some Christmas lights, because it's Christmas season again! Naturally one of the best parts of the Christmas season is ugly sweaters. They're comfy and dorky, and bring to mind the feeling of sitting around the fireplace, enjoying a cup of hot chocolate, and wearing fuzzy socks.
And you know what else everyone is dying for? Game of Thrones. This year, Target presented us with Game of Thrones Christmas sweaters (Say what!?) and really, they're all you need. In this blog post, Hollywood Branded explores Target's new holiday branded partnership with Game of Thrones and how brands can benefit from similar partnerships.
Topics: Marketing Best Practices
Creative Campaigns That Will Make You Green With Envy
It's that time of year again, and both brands and studios are in the final stretch before 2018 closes out, and they've been saving the best for last. With the holidays around the corner Universal Pictures and Illumination Entertainment bring us Dr. Seuss' The Grinch, along with fantastic campaigns. Don't worry, you needn't wait for Santa to put these gifts under your tree, we have you covered.
In this blog Hollywood Branded brings you the top brand partnerships with The Grinch that will warm every heart, even if they're two sizes too small...