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    How To #12: 6 Steps To Create A Celebrity Social Media Campaign

    Posted by Stacy Jones on February 22, 2018 at 3:08 PM

    Keeping Consumers Engaged

    Being a brand manager or owner is now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what actually engages the consumer - and leads to sales - is a hard trick to master.  In fact, it's like trying to capture smoke.

    As soon as you jump onto one social media platform, another one emerges that you 'have' to do if you want to compete.  And another. And another.  It's a vicious never ending cycle.  And it all takes a tremendous amount of time to do yourself or money to do with help.  And then there is the social media influencer - that individual who might bring your brand a pot of gold.  If you do it right.  And get lucky.  In this blog Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the right side of a winning campaign.



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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    How To #18: The 3 Key Steps To Leveraging Celebrity Gifting

    Posted by Stacy Jones on February 13, 2018 at 4:07 PM

    The Celebrity Effect On Brands

    Consumers are proven to follow the trends of celebrities and embrace the products that those they covet and admire use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer awareness of the brand.

    And there are just so many ways to leverage that endorsement for press and social media, or even to open new retail doors. In this blog, Hollywood Branded shares three key steps you need to take to leverage the power of celebrity gifting.  



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    Topics: Celebrity Initiative, Marketing Best Practices

    How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

    Posted by Stacy Jones on January 26, 2018 at 11:00 AM

    The Successful Celebrity Event

    When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

    Not only do these celebrities not attend for free -- you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run. In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    How To #27: 10 Surprising Reasons Why Brands Do Product Placement

    Posted by Stacy Jones on January 15, 2018 at 9:23 AM

    General Benefits of Product Placement For Brands

    Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program.  My response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes me that EVERY brand doesn't pursue this affordable celebrity marketing platform.

    Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs -  that they have created entire teams to support the programs.  And yet it is a somewhat elusive-to-many marketing practice to many brand marketers. In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.   



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    How To #6: Make Affordable Product Placement Magic Happen On Screen

    Posted by Stacy Jones on January 8, 2018 at 6:53 PM

    Busting The Myth

    There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

    While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond? In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    



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    Topics: Marketing Best Practices, Product Placement & Branded Content

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