'Tis the Season of Ugly Christmas Sweaters

Put away your scary home decor and put up some Christmas lights, because it's Christmas season again! Naturally one of the best parts of the Christmas season is ugly sweaters. They're comfy and dorky, and bring to mind the feeling of sitting around the fireplace, enjoying a cup of hot chocolate, and wearing fuzzy socks.

And you know what else everyone is dying for? Game of Thrones. This year, Target presented us with Game of Thrones Christmas sweaters (Say what!?) and really, they're all you need. In this blog post, Hollywood Branded explores Target's new holiday branded partnership with Game of Thrones and how brands can benefit from similar partnerships.

Creative Campaigns That Will Make You Green With Envy

It's that time of year again, and both brands and studios are in the final stretch before 2018 closes out, and they've been saving the best for last. With the holidays around the corner Universal Pictures and Illumination Entertainment bring us Dr. Seuss' The Grinch, along with fantastic campaigns. Don't worry, you needn't wait for Santa to put these gifts under your tree, we have you covered.

In this blog Hollywood Branded brings you the top brand partnerships with The Grinch that will warm every heart, even if they're two sizes too small...

New Inventions Demand Equal Innovation 

As technology continues to splash onto the world stage, marketing must inevitably adapt to its break neck speed. Tech and marketing tend to go hand in hand quite well, and this latest techno-effort is no acceptation to the rule. 

There's a new game in town that marketers need to know about, which builds on technology they may have already had in retail. That technology - Radio Frequency Identification (RFID) - allows marketers to actually track the real time buyer's journey and provide marketing touch points in real time. In this blog, Hollywood Branded explores how RFID marketing strategies increase sales and provide new options for all brands to learn from. 

The Most Asked Question Of Our Agency - How Much To Budget

The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost.  And quite frankly, that's a hard question to give an instant answer to. It is not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C.  And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.

And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline.  But I'm willing to give it a shot! In this blog, Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.

Why We Believe PR Is Important As A Marketing Agency

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life. In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.