A Consumer Engagement Tactic That Is Often Misunderstood
With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.
One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog, Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.