The Question Asked By Brands & Agencies Alike
75% of brands use influencer marketing. For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.
And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page. In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.
Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices
Making Sales Happen With Talk Shows
National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker. Brands obtain major cache from the implied celebrity endorsement from the show's hosts, and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.
However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!
Topics: Marketing Best Practices, Product Placement & Branded Content
The Successful Celebrity Event
When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.
Not only do these celebrities not attend for free -- you need to negotiate every single thing up front. Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run. In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.
Topics: Celebrity Initiative, Event Activations, Marketing Best Practices
A Consumer Engagement Tactic That Is Often Misunderstood
With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.
One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog, Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.
The Celebrity Stamp Of Approval
With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix. There is no question about the extraordinarily high level of influence of celebrities in our society.
The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages. In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.
Topics: Celebrity Initiative, Event Activations, Marketing Best Practices
