Keeping Consumers Engaged
Being a brand manager or owner is now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what actually engages the consumer - and leads to sales - is a hard trick to master. In fact, it's like trying to capture smoke.
As soon as you jump onto one social media platform, another one emerges that you 'have' to do if you want to compete. And another. And another. It's a vicious never ending cycle. And it all takes a tremendous amount of time to do yourself or money to do with help. And then there is the social media influencer - that individual who might bring your brand a pot of gold. If you do it right. And get lucky. In this blog Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the right side of a winning campaign.