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    5 Ways Your Brand Can Use Snapchat Memories To Improve Social Media Marketing

    Posted by Stacy Jones on September 1, 2016 at 12:19 AM

    Snapchat's Most Recent Update And How To Use It To Your Brand's Advantage

    Snapchat, perhaps currently the most popular social media platform - or at least the most talked about - has updated itself once again, proving the company and app ever-innovative and increasing our reliance on it.  

    With the new "Memories" feature, users can upload favorite snaps they've saved from the past to their stories, share memories with fellow Snapchat users, and save photos for later.  Which is a major move - as the platform originally only let you see content from the last 24 hours - or up to 2x for a single snap.  In this blog, Hollywood Branded explains how Snapchat "Memories" works, and how to use it to improve your brand's social media marketing.

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    Topics: Public Relations, Social Media Strategy

    Ryan Lochte Celebrity Scandal Cost Endorsement Deals & Other Celebs Who Have Messed Up

    Posted by Stacy Jones on August 25, 2016 at 2:00 PM

    How To Safeguard Your Brand Against A Scandal

    A week into the Olympics and the world viewed Ryan Lochte as the lovable if somewhat rogue-ish all American swimming champ with 12 gold medals for the United States. No one could have guessed he would turn into an international pariah overnight after lying about a robbery that never took place and vandalizing a gas station - least of which included his many celebrity sponsors. 

    But surprised do happen - and that's saying it nicely.  Brands need to be aware that they either need to diversify by having more than one celebrity endorser at a time, or have a plan in place if havoc breaks out.  In this blog, Hollywood Branded looks at celebrity endorsements that have been lost due to bad behavior - and how to safeguard your brand.

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    Topics: Celebrity Initiative, Public Relations

    Political Celebrities - The Surprising Marketing Success For Fashion

    Posted by Stacy Jones on August 1, 2016 at 9:30 AM

    How The Women Dominating The News Are Catching Consumers' Attention

    No matter which direction your political opinion swings, you have undoubtedly seen politcal figures like Michelle Obama and newly minted Ivanka Trump everywhere this political season.

    And perhaps not surprisingly, these women have significant pull over consumers' buying habits - even as much as (if not more than) Hollywood stars.  In this blog, Hollywood Branded takes a look at how political celebrities like Ivanka Trump and Michelle Obama have sway over consumers' retail purchasing habits.

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    Topics: Celebrity Initiative, Public Relations

    Euro 2016: How McDonald's Is Winning At Sports Marketing

    Posted by Stacy Jones on June 17, 2016 at 1:52 PM

    Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

    Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

    One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

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    Topics: Event Activations, Public Relations, Creative Content, Sports Marketing

    Finding Dory: Brand Partnerships As Vast As The Ocean [Infographic]

    Posted by Stacy Jones on April 25, 2016 at 8:30 AM

    Highly-Anticipated Pixar Flick Has No Trouble "Finding" Brand Partnerships

    In case you've been hiding under a rock, you know that the long-awaited sequel to the Disney Pixar film Finding Nemo arrives this summer. The exclusive trailer that premiered on The Ellen Show in December has already racked up over 22 million views on YouTube.

    Hollywood Branded takes a look at the brand partnerships with Finding Dory and which brands will make a splash in the upcoming Disney Pixar movie with our infographic.

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    Topics: Strategic Partnerships, Public Relations

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