Fast Food Chain Uses Player Escorts To Appeal To Our Hearts
Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally. Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup.
One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention. In fact, it is a great example of a brand winning at sports marketing. In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins.