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    Euro 2016: How McDonald's Is Winning At Sports Marketing

    Posted by Stacy Jones on June 17, 2016 at 1:52 PM

    Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

    Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

    One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

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    Topics: Event Activations, Public Relations, Creative Content, Sports Marketing

    Finding Dory: Brand Partnerships As Vast As The Ocean [Infographic]

    Posted by Stacy Jones on April 25, 2016 at 8:30 AM

    Highly-Anticipated Pixar Flick Has No Trouble "Finding" Brand Partnerships

    In case you've been hiding under a rock, you know that the long-awaited sequel to the Disney Pixar film Finding Nemo arrives this summer. The exclusive trailer that premiered on The Ellen Show in December has already racked up over 22 million views on YouTube.

    Hollywood Branded takes a look at the brand partnerships with Finding Dory and which brands will make a splash in the upcoming Disney Pixar movie with our infographic.

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    Topics: Strategic Partnerships, Public Relations

    Why Social Media Engagement Is Important For A Brand's Social Influencer

    Posted by Stacy Jones on April 21, 2016 at 9:15 PM

    Number Of Followers Is Not The Only Number To Look At

    When choosing a social influencer for your brand, there are many things to consider: reputation, number of followers, type of influencer, and of course price tag. However an important factor that is sometimes overlooked is the influencer's social engagement. The number of followers doesn't mean much if those followers don't look at or interact with the content. 

    Hollywood Branded looks at why social media engagement is an important measure when looking for the perfection digital influencer for your brand.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Celebrity Endorsement Ads: Heineken & KFC Poke Fun And M&M's Reminisces

    Posted by Stacy Jones on March 11, 2016 at 1:43 PM

    In The Age Of Internet, Engagement Is Key

    With commercials not just airing on primetime television, but being shared over and over again on the internet, it's not enough to create a commercial with a celebrity holding your product to some pop music - ads must be clever and engaging. And as they are often seen multiple times throughout streaming on a service like Hulu (many of the same ads cycle after a period of time), it is important to be creative, funny, or sometimes just ridiculous.

    Hollywood Branded looks at some of the latest celebrity endorsement ads including Benicio Del Toro, Jim Gaffigan, Zedd, and Aloe Blacc.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content

    Hollywood Branded In The News: Red Carpet Fashion Brand Partnerships

    Posted by Stacy Jones on March 5, 2016 at 8:00 AM
    Red Carpet Fashion & Brand Partnerships

    Every red carpet event comes with an opportunity for brands to create star-studded celebrity partnerships.  Opportunities range from premiere parties, charity events, film festivals and the mega events of them all - Awards Season red carpet walks of fame.  

    In this blog post we share an interview with our agency's CEO and the American Marketing Association on how fashion and accessory brands partner with these celebrities. 

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    Topics: Celebrity Initiative, Event Activations, Public Relations

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