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    Why Social Media Engagement Is Important For A Brand's Social Influencer

    Posted by Stacy Jones on April 21, 2016 at 9:15 PM

    Number Of Followers Is Not The Only Number To Look At

    When choosing a social influencer for your brand, there are many things to consider: reputation, number of followers, type of influencer, and of course price tag. However an important factor that is sometimes overlooked is the influencer's social engagement. The number of followers doesn't mean much if those followers don't look at or interact with the content. 

    Hollywood Branded looks at why social media engagement is an important measure when looking for the perfection digital influencer for your brand.



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Celebrity Endorsement Ads: Heineken & KFC Poke Fun And M&M's Reminisces

    Posted by Stacy Jones on March 11, 2016 at 1:43 PM

    In The Age Of Internet, Engagement Is Key

    With commercials not just airing on primetime television, but being shared over and over again on the internet, it's not enough to create a commercial with a celebrity holding your product to some pop music - ads must be clever and engaging. And as they are often seen multiple times throughout streaming on a service like Hulu (many of the same ads cycle after a period of time), it is important to be creative, funny, or sometimes just ridiculous.

    Hollywood Branded looks at some of the latest celebrity endorsement ads including Benicio Del Toro, Jim Gaffigan, Zedd, and Aloe Blacc.



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content

    Hollywood Branded In The News: Red Carpet Fashion Brand Partnerships

    Posted by Stacy Jones on March 5, 2016 at 8:00 AM
    Red Carpet Fashion & Brand Partnerships

    Every red carpet event comes with an opportunity for brands to create star-studded celebrity partnerships.  Opportunities range from premiere parties, charity events, film festivals and the mega events of them all - Awards Season red carpet walks of fame.  

    In this blog post we share an interview with our agency's CEO and the American Marketing Association on how fashion and accessory brands partner with these celebrities. 




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    Topics: Celebrity Initiative, Event Activations, Public Relations

    March 2016 Product Placement & Celebrity Event Opportunities

    Posted by Stacy Jones on March 4, 2016 at 6:30 AM

    TV, Film & Event Partnerships

    Every month we take note of some of the top opportunities for brand partnerships that will commence filming in the near future.  Opportunities range from studio driven films and independent features, primetime network TV and anytime SVOD and cable series, to celebrity driven event partnerships that offer PR, photos and social media.

    These opportunities offer brands the ability to target specific audiences and obtain global exposure, through product placement integration as well as cross promotional partnerships and licensing, and additional celebrity seeding opportunities.  In this blog post we look at the upcoming content and event partnerships for March 2016 and beyond.

     

     



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy

    The Power Of Awards Season Proven By One Actresses Lip Balm

    Posted by Stacy Jones on October 8, 2015 at 7:27 AM

    Rise To Fame

    The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.  Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight.

    Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion and beauty world.  We took a look at her rise to fame, and how she single handedly managed to sell out a lip balm in one night.



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    Topics: Celebrity Initiative, Event Activations, Public Relations

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