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    March 2016 Product Placement & Celebrity Event Opportunities

    Posted by Stacy Jones on March 4, 2016 at 6:30 AM

    TV, Film & Event Partnerships

    Every month we take note of some of the top opportunities for brand partnerships that will commence filming in the near future.  Opportunities range from studio driven films and independent features, primetime network TV and anytime SVOD and cable series, to celebrity driven event partnerships that offer PR, photos and social media.

    These opportunities offer brands the ability to target specific audiences and obtain global exposure, through product placement integration as well as cross promotional partnerships and licensing, and additional celebrity seeding opportunities.  In this blog post we look at the upcoming content and event partnerships for March 2016 and beyond.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy

    The Power Of Awards Season Proven By One Actresses Lip Balm

    Posted by Stacy Jones on October 8, 2015 at 7:27 AM

    Rise To Fame

    The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.  Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight.

    Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion and beauty world.  We took a look at her rise to fame, and how she single handedly managed to sell out a lip balm in one night.

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    Topics: Celebrity Initiative, Event Activations, Public Relations

    The Reason Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

    Posted by Stacy Jones on August 19, 2015 at 7:10 AM

    A New Age In Ratings

    Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

    Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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    Topics: Public Relations, Social Media Strategy, Survey Statistics

    Survey Confirms Entertainment Marketing Increases Consumer Sales

    Posted by Stacy Jones on May 20, 2015 at 8:31 AM

    Why We Decided To Create A Monster Of A Survey

    When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

    But now, thanks to our survey, we have an endless amount of data to share!  We take a look at not only the survey results but the processes that went in to the creation.

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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy, Survey Statistics

    Cause Related Marketing Campaigns Getting The Celebrity Treatment

    Posted by Stacy Jones on March 17, 2015 at 10:23 AM

    Celebrity + Charity = Brand Sales

    The cosmetic brand, Urban Decay has announced their latest socially responsible campaign to support women’s empowerment, ‘The Ultra Violet Edge’. For this campaign, the brand has enlisted the help of their newest spokesperson, Gwen Stefani.

    With the release of their most recent product – ‘The Ultraviolet Edge’ facial primer, Urban Decay has chosen to market the product using two creative marketing strategies to grab the attention of their consumers. They’re employing the celebrity endorsement strategy and teaming it up with a Cause Related Marketing strategy in an effort to raise money to empower women around the world. But how does a brand create campaign benefit from teaming endorsement deals with cause related marketing tactics?

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

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