Number Of Followers Is Not The Only Number To Look At
When choosing a social influencer for your brand, there are many things to consider: reputation, number of followers, type of influencer, and of course price tag. However an important factor that is sometimes overlooked is the influencer's social engagement. The number of followers doesn't mean much if those followers don't look at or interact with the content.
Hollywood Branded looks at why social media engagement is an important measure when looking for the perfection digital influencer for your brand.