Marketing Mistakes (And How to Avoid Them) Podcast Series
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Your Brand Launched A Campaign. Now What?
So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers. We know, it's a relentless cycle of go, go go!
With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?
In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign.
Getting Social Influencers To Talk About Your Brand
As marketers, the big buzz word is 'social influencer' but actually harnassing the power of social influencers is another matter entirely. In fact, it's an incredible amount of work that doesn't actually lead to instant sales for the majority of brands.
And that's ok. It's not supposed to. Yep - we said it. Influencer marketing IS NOT supposed to land your brand instant sales. Yet most brands still think a success story with an influencer comes with the ringing of the register firing away with new sales. What it does do is create a strong word of mouth referral - which when accompanied by MORE influencers talking about your brand, will eventually lead to that sales bump being sought.
In this blog, Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.
Choosing The Right Influencer Type
The buzz word in marketing today is "social influencer". And brands are lining up to work with these online gurus who are going to bring massive sales to their brand. Immediately.
But that's really not the case. And it shouldn't be the expectation by brands. Social influencers work for brands in a very similar way to traditional advertising - they help positively reinforce a brand's image and bring awareness to consumers - who may need to be marketed to multiple times before leading to a higher sales purchase interest.
In this blog, Hollywood Branded shares both our infographic and video guide to influencer marketing strategy for brand marketers.