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    The Types of Social Influencers [Infographic]

    Posted by Stacy Jones on May 17, 2017 at 7:03 AM

    Getting Social Influencers To Talk About Your Brand

    As marketers, the big buzz word is 'social influencer' but actually harnassing the power of social influencers is another matter entirely.  In fact, it's an incredible amount of work that doesn't actually lead to instant sales for the majority of brands.

    And that's ok.  It's not supposed to.  Yep - we said it.  Influencer marketing IS NOT supposed to land your brand instant sales.  Yet most brands still think a success story with an influencer comes with the ringing of the register firing away with new sales.  What it does do is create a strong word of mouth referral - which when accompanied by MORE influencers talking about your brand, will eventually lead to that sales bump being sought.

    In this blog, Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.



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    Topics: Social Media Strategy, Social Influencers

    A Brand Marketer's Video and Infographic Guide To Influencer Marketing Strategy

    Posted by Stacy Jones on May 12, 2017 at 11:28 AM

    Choosing The Right Influencer Type

    The buzz word in marketing today is "social influencer".  And brands are lining up to work with these online gurus who are going to bring massive sales to their brand. Immediately.

    But that's really not the case.  And it shouldn't be the expectation by brands.  Social influencers work for brands in a very similar way to traditional advertising - they help positively reinforce a brand's image and bring awareness to consumers - who may need to be marketed to multiple times before leading to a higher sales purchase interest.

    In this blog, Hollywood Branded shares both our infographic and video guide to influencer marketing strategy for brand marketers.



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    Topics: Social Media Strategy, Celebrity Initiative, Social Influencers

    5 Tips How To Become A Social Media Influencer

    Posted by Stacy Jones on May 11, 2017 at 7:38 AM

    Who Are Influencers and How Did They Get There

    In a time when capturing the attention of consumers has become increasingly more difficult, influencer marketing has stepped up as one of the most effective ways to reach an engaged consumer base. Why? Simply put, people trust people. Today’s consumers prefer to engage with brands that are recommended to them by their peers - the very idea around influencer marketing.

    Have you ever wondered how an influencer actually became an influencer? Have you ever asked yourself why you’re not one of these largely popular social media stars that are able to command thousands of dollars from a brand just to speak highly of them?

    In this blog, Hollywood Branded shares five (5) tips how to become a social media influencer - and provides brand marketers a glimpse of the other side of marketing.



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    Topics: Social Media Strategy, Social Influencers

    3 Tricks How To Find The Right Influencer For Your Brand

    Posted by AJ Henry on May 5, 2017 at 4:59 PM

    The Importance of Influencers To Marketers

    Most brand marketers can agree that influencers have officially solidified their place in the marketing world. During a time when people seek out recommendations from their peers before purchasing an item, marketers that haven’t come to this realization are leaving a lot of money on the table.

    For marketers, the questions nowadays isn’t whether or not influencer marketing works but rather who is the best influencer(s) for their brand.

    In this blog, Hollywood Branded explores three different things to look for to find the right influencer for your brand - including some insider tricks of the trade.



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    Topics: Social Media Strategy, Social Influencers

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