Who Are Influencers and How Did They Get There
In a time when capturing the attention of consumers has become increasingly more difficult, influencer marketing has stepped up as one of the most effective ways to reach an engaged consumer base. Why? Simply put, people trust people. Today’s consumers prefer to engage with brands that are recommended to them by their peers - the very idea around influencer marketing.
Have you ever wondered how an influencer actually became an influencer? Have you ever asked yourself why you’re not one of these largely popular social media stars that are able to command thousands of dollars from a brand just to speak highly of them?
In this blog, Hollywood Branded shares five (5) tips how to become a social media influencer - and provides brand marketers a glimpse of the other side of marketing.