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    Tyra Dumont

    Recent Posts

    Beauty Influencers Impact on Sales

    Posted by Tyra Dumont on January 10, 2019 at 9:23 AM

    Do You Have A Favorite Beauty Guru? Your Consumers Do...  

    We are in the age of viral videos and taking the perfect selfie, and millions of beauty videos are watched on YouTube every single day.  Viewers are absorbed in these makeup tutorials and are captivated with their favorite beauty vloggers.

    Beauty brands (and other lifestyle brands) partner with these makeup gurus to boost their sales because they know all eyes are on these superstars. However, are brand sales really being impacted by these famous vloggers using their products? In this blog, Hollywood Branded discusses why beauty influencers drive sales and increase brand awareness, offering a very specific niche influencer who can catapult brand sales. 



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    Topics: Social Influencers, Strategic Partnerships

    3 Case Studies Of How Brands Affect Social Change

    Posted by Tyra Dumont on December 11, 2018 at 9:45 AM

    Does Your Brand Have a Voice In Social Causes?

    Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

    In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands affect social change and how to convey a message that will resonate with your consumer base, and provides three case studies of brands doing it right.



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    Topics: Celebrity Initiative, Creative Content, Social Influencers

    Post Malone & Crocs: Celebrity Partnership

    Posted by Tyra Dumont on November 20, 2018 at 11:55 AM

    Step Into Post Malone’s Shoes

    He has the fans. He has the style. He has the voice. And now… he has the Crocs. That’s right ladies and gentlemen, Post Malone has collaborated with Crocs footwear. He has designed his own shoe for the brand and those "Posty Crocs" are currently a hot commodity on the market.

    As brands work hard to stay relevant and bring in new customers, the constant struggle they face is finding innovative ways to stand out in order to keep current consumers and attract more. With a brand like Crocs who have been around since 2002 it is difficult to keep up with new and trendy competitors. However, the Crocs brand is utilizing the power of celebrities and their influence on the public. In this blog, Hollywood Branded examines the successful celebrity partnership of Post Malone and Crocs and why working with celebrities is a smart move for your brand.



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    Topics: Celebrity Initiative

    Promotional Products And Their Impact On Your Brand

    Posted by Tyra Dumont on October 30, 2018 at 5:31 PM

    What Are Promotional Products?

    You've seen awesome examples of promotional products, items branded with a company logo and gifted with the hopes the company will stay top of mind in your daily life.  And sometimes, there may actually be instances where you can't wait to get your hands on that branded freebie item that you picked up at a trade show, got delivered in the mail or were gifted at the time of purchase... however you happened upon it by  some on-purpose reason of the company. And then with other items that the company wants you to snatch up and keep forever... not so much. 

    But do these products really impact your brand and its sales? Or is it just a waste of time and money? You'd be surprised to learn that over time, promotional items can actually be extremely impactful in increasing your brand awareness. In this blog, Hollywood Branded examines how promotional products impact your brand’s sales and awareness and can be a supplement to your marketing plan.



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    Topics: Public Relations

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