Understanding Personas

In order for any brand to successfully market itself, it must first understand who the key demographic is for their product(s.) While this may seem like an easy part of marketing, you'd be surprised how often this can be a struggle for brands of all sizes. With this in mind, it's crucial for brands to develop personas, or representations of their ideal marketing demographic base.

Last week, our CEO, Stacy Jones sat down with an expert in the field of developing personas to discuss the most and least successful methods to identifying a brand's persona. In this blog post, Hollywood Branded examines some of the best practices to developing a marketing persona for your brand from the expertise and experience of Susan Baier from Audience Audits.

The Problem

Some people in our office get hundreds of emails every day - like myself.  It is ridiculous. Others get a small handful. But there is one thing that remains consistent across the board - people often forget to do the actions requested in the emails.  And I’m absolutely at fault as well.

It took me quite a long time to realize that the overriding issue was really nothing more than... a lack of organization. Regardless of the individual, it was not based on a shear attempt to ignore the requests or action items needed by others on the team or - gasp - clients.  In this blog, Hollywood Branded discusses how our team has addressed a challenge felt across the nation by businesses of all types, everywhere: how to deal with email organization.

Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  

Pulling Teeth Could Be More Fun (But We've Made It Easy)

Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.

Learn How Instagram Can Bring Traffic To Your Website

Instagram is one of the most influential social media platforms today.  But for B2B companies, there can often be major hesitation to embrace this mobile friendly platform. Many B2B marketers don't want to constantly be producing original photos, and really just want to share blog content and general business information.

Which we totally get, but there are some awesome alternative options that are easy for brands to do. All of which our agency has tested it for ourselves as well, and finds that it really works.  In this blog, Hollywood Branded provides  five  new Instagram hacks for B2B brands to bring traffic to your website, and which will have your click through rate grow up to 30% in just 2 weeks using Instagram Bio.