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    Tips And Tricks On How To Land A Job In Entertainment Marketing

    Posted by Chelsea Collins on March 30, 2018 at 2:17 PM

    How To Break Into This Industry

    At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

    And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Influencers, Product Placement & Branded Content

    4 Ways To Drive Sales Using Influencers

    Posted by AJ Henry on March 16, 2018 at 10:35 AM

    Let’s Get To The Money

    We get it. As a brand marketer, you’ve been tasked with developing a campaign to increase brand sales. You work hours and hours on creating content that will effectively target your consumer base hoping that it will translate into an increased bottom line.

    Maybe you’ve had some success in the past, maybe you’ve haven’t. But now, you’re looking to the influencer space to figure out how you can drive sales using good ol’ word of mouth marketing. Well, you’ve come to right spot as we are here to help! In this blog, Hollywood Branded discusses four (4) ways to drive sales using influencers. 

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    Topics: Social Influencers

    Questions To Ask To Get Influencer Marketing That Works

    Posted by Stacy Jones on March 8, 2018 at 10:02 AM

    The Tips And Tricks To Make Success Happen

    Influencer marketing that works involves brand recognition by people or companies with a high number of followers which fit into your brand’s niche. Once delegated to celebrities and famous personalities, today’s influencers can be anyone, in any demographic, and there are influencers which are well-suited to any brand or product you might offer.

    Which means that as a brand, you can create a campaign that works for your budget, by selecting from micro, macro or celebrity influencers that resonate with your core target audience.  In this blog, Hollywood Branded shares questions brands should ask themselves to get influencer marketing that works.

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    Topics: Social Media Strategy, Social Influencers

    Using Reality Stars For Celebrity Endorsements: The Bachelor Contestant Influencers

    Posted by Madison Krizan on March 7, 2018 at 8:34 AM

    Reality Stars Can Be A Brand's Best Friend

    When brands consider celebrity endorsement partnerships to help garner awareness with women, reality stars should be a go-to for consideration, especially when a brand doesn't have the millions needed to pay for a top tier actress or actor. Why? Because these individuals resonate so well with that viewer at home. 

    That viewer sees the reality star as the girl next door, the popular girl from high school, the girl they always wanted to be, the girl... you fill in the blank.  But the girl they can connect to.  So when those reality stars are used to promote a brand, there is a higher connection that passes through into being a purchase driver.  In this blog post, Hollywood Branded discusses some of the most successful social media influencers that have been developed through The Bachelor franchise and why their influence is so powerful.

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    Topics: Celebrity Initiative, Social Influencers

    5 Opportunities For Advertising On Snapchat

    Posted by Madison Krizan on March 1, 2018 at 12:00 AM

    More Brand Advertising Options You Should Know About 

    At the beginning of February Snapchat shocked their millions of users worldwide by rolling out a brand-new update with completely redesigned features. All of these updates have increased the ease at which users connect with content from both friends and public accounts, leaving major opportunities for brands to use Snapchat as a platform for social media marketing. 

    And just this week they announced two new versions of Snapchat glasses as well.  Opportunities for brand exposure on Snapchat include: Snap Ads, Sponsored Lenses, Sponsored Geofilters, and Snapchat Influencer Partnerships. In this blog, Hollywood Branded discusses 5 new opportunities for advertising on Snapchat, how they work and the benefits for your brand. 

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    Topics: Celebrity Initiative, Social Media Strategy, Social Influencers