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    Valentine's Day: Spreading Love With Celebertising

    Posted by Linn Andersson on February 21, 2018 at 11:01 AM

    There's Nothing Better Than Celebrities and Advertising

    Valentine's Day is not only a big day for Hallmark, but also for brand and the  advertising industry.  When it comes to marketing, this is a day when you try to make things a little bit more special, sharing and leveraging the day of love. It is also a day when you have the chance to reach out to a very wide range of audiences because love is a universal thing, it’s something that everyone celebrates -- almost around the world.

    Valentine’s Day is a perfect day for brands to create campaigns with a celebrity or influencer. Celebrity endorsement are a very effective marketing tactic, as they increase brand attention, brand awareness and creates customer interest. In this blog, Hollywood Branded discusses brand advertising with celebrities and influencers, and celebvertising for Valentine's Day.

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    Topics: Social Influencers

    4 Things To Consider Before Launching An Influencer Campaign

    Posted by AJ Henry on February 15, 2018 at 3:11 PM

    The New Frontier Of Advertising

    For many brand marketers, influencer marketing is still unexplored terrain full of opportunities! On the other hand, some brand marketers have already explored the influencer space and are now looking for ways to make their influencer efforts even more successful. We can’t blame any of these folks -- with an influencer space that’s basically owned by the next generation of purchasers, ignoring influencer marketing would be simply a waste.

    However, as a brand marketer, it’s important that you take into account some key considerations before launching a campaign. As a lot can be done incorrectly. In this blog, Hollywood Branded explores 4 things every brand marketer should consider before launching an influencer campaign.

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    Topics: Social Influencers

    Celebrity Endorsement Ads: Tiffany Haddish and GroupOn

    Posted by Stacy Jones on February 12, 2018 at 9:09 AM

    The Commedienne Has Come Into Her Own

    When a brand incorporates a celebrity into their commercial advertising, they can go with famous actors and actresses, world renown sports celebrities, global musicians or... even comedians.  And the reasons for each are based entirely on the brand and campaign goal. For brands who like to laugh, and encourage their customers to as well, the comedian brings incredible value. 

    There is a tremendous benefit to when the brand partners with someone who knows not only how to say a line to get the most laughs, but also how to write it to make it funny to begin with.  And comedienne Tiffany Haddish, with her breakout role in Girl's Trip can most certainly do that - with or without a grapefruit in hand.  And she's actually recorded 18 different spots so far for the GroupOn brand. In this blog, Hollywood Branded looks at the latest celebrity endorsement ads from GroupOn that allow Tiffany Haddish to shine.  

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    Topics: Celebrity Initiative, Social Influencers

    How To Implement An Influencer Marketing Strategy That Works

    Posted by Stacy Jones on February 9, 2018 at 9:54 AM

    It Can Be A Lot Of Money To Spend Without A Strategy In Place

    When it comes to online marketing, there's a pretty good chance that we can guess what two of your main goals are - to build brand authority and to increase brand awareness. If you're reading our blog, then odds are that you've probably come to the (right) conclusion that of the most effective ways to achieve both is through influencer marketing.

    However, there's a right way to do it and there's a wrong way to do it. We've seen plenty of businesses use inappropriate methods to reach out to industry influencers. You could end up burning bridges with some of the most powerful influencers in your industry as a result, thereby blemishing your reputation.  Keeping that in mind, you'll want to make sure that you implement influencer marketing that works. In this blog, Hollywood Branded shares insight into how to implement an influencer marketing strategy that works.

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    Topics: Social Influencers

    Kylie Jenner As The New Face Of Mom Influencer Marketing 

    Posted by Sheena Dhawan on February 8, 2018 at 8:19 AM

    Motherhood Marketing Begins Now  

    Kylie Jenner has pretty much cornered the market on how to successfully launch and run an online cosmetics company, making $420 million in just eighteen months.  At the tender age of 20, this woman, who has grown up since the age of 7 under the microscope of social media and reality TV, commands an incredible social footprint and business acumen.  And life has brought her a new opportunity to try her entrepreneurial spirit with – mommydom. 

    Jenner is already the youngest celebrity ever on Forbes 100, having earned $41 million last year.  Her sixteen years older sister, Kim Kardashian West, also earned a spot on the list having earned $45.5 million, and Jenner has the chance to far eclipse her with her firm grasp on the marketing pulse of the younger Gen Y demographic. In this blog, Hollywood Branded looks at newbie mother Kylie Jenner’s opportunity to reposition her branded social media endorsement deals as the new face of mom influencer marketing.

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    Topics: Social Influencers, Celebrity Initiative

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