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    Why Influencers Are Leaving Snapchat for Instagram

    Posted by AJ Henry on May 10, 2018 at 9:42 AM

    And It's For The Right Reasons For Brands Too

    Similar to the mass exodus of the Israelites in the 8th century, influencers and brand marketers are fleeing from Snapchat at massive rates to set up civilization on Instagram.  And that world is absolutely ripe with opportunities. 

    Why? Well, let’s just say that Snapchat hasn’t been as friendly towards influencers over the past few years.  And that's big news for brand partnership deals.  In this blog, Hollywood Branded explores three reasons of why influencers are leaving Snapchat for Instagram.

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    Topics: Social Influencers

    The Marketing Opportunities Of eSports And How 3 Brands Got Involved

    Posted by Jessica Moore on May 3, 2018 at 7:42 AM

    The Marketing Options Of A Whole New Sports League

    Today’s world of eSports is incredibly exciting to watch grow. ESports is one of the fastest growing industries in the world, with the total global viewer base expected to reach 380 million in 2018 and revenue expected to reach $906 million. From a brand’s standpoint, eSports is a business ripe with marketing opportunities to a demographic that isn't so easy to typically reach.

    Brands that don’t already have eSports on their radar surely should be looking to find ways to take advantage of this growing industry, while it still offers affordability and ability to test market partnership campaigns. In this blog, Hollywood Branded explores the marketing opportunities of eSports and how 3 brands leveraged the world of eSports, and capitalized on one of the largest up and coming industries.

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    Topics: Social Influencers, Product Placement & Branded Content

    Influencer Marketing & Brand Partnerships Survey:  General Overview

    Posted by Adam Halpin on May 1, 2018 at 5:08 AM

    Hollywood Branded's Influencer Marketing Survey 2018

    Influencer marketing continues to evolve, making it important for brands to keep up and better understand just how the landscape is changing and how they can most effectively engage with social influencers and their audiences.  Influencers are more and more becoming part of every brand's marketing landscape, and their experiences of what has worked in past campaigns, and what they believe are essential components of future brand campaigns makes their feedback invaluable.  

    Hollywood Branded interviewed over 650 influencers to discover what they believe are best practices, and to learn how brands can find higher campaign success in the partnerships they form together.   In this blog, Hollywood Branded provides a general overview of our 2018 Influencer Marketing & Brand Partnerships Report, infographic takeaway and a guide for brand and agency marketers for the years to come. 

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    Topics: Survey Statistics, Social Influencers

    How Instagram’s “Shoppable Post” Feature Drives Brand Engagement

    Posted by Madison Krizan on April 30, 2018 at 8:40 AM

    Putting The Point Of Purchase At The Consumer's Fingertips 

    There is no denying the power of having an engaging and easy to follow website for your brand to post product information and provide a means for purchase. However, with the power of social media rapidly taking over traditional marketing efforts, it may be useful for your brand to engage with features like Instagram’s Shoppable Posts.

    If your brand is already using social media to spread awareness about your brand and what it offers, why not tap into the ability to actually link your consumers to a point of purchase for the products they are seeing? In this blog, Hollywood Branded explains the Instagram Shoppable Post feature, and how it may be beneficial for your brand to utilize in their social media marketing strategy. 

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    Topics: Social Media Strategy, Social Influencers

    Choosing Which Influencers To Use For A B2B Influencer Campaign

    Posted by AJ Henry on April 24, 2018 at 9:00 AM

    How Business Brands Can Excel At Influencer Marketing

    Influencer marketing continues to prove itself to be successful time and time again for many different brands. From fashion to travel, tech to pets, influencer marketing has provided consumer facing brands with a pathway to authentically interact with a highly targeted and engaged audience. But, can this same strategy be used for those that aren’t consumer facing? For the brands that don’t have elaborate public marketing campaigns? Yes, indeed it can. By keeping one thing in mind.

    That the types of influencers used for a B2B campaign may be slightly different than those of a B2C campaign. In this blog, Hollywood Branded explores which influencers to use for a B2B influencer campaign and how to leverage those relationships.

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    Topics: Social Influencers