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    Sofia Vergara Is TV's Highest-Paid Actress, Enticing Endorsement Deals

    Posted by Stacy Jones on September 24, 2013 at 1:57 PM

    The Industry's Femme Fatale

    Sofia Vergara may have lost to Merrit Wever in the Supporting Actress in a Comedy category at this year’s 2013 Emmy Awards, but in the income category, the Columbian-born comedian has got everyone beat.

    The Modern Family star is number one on Forbes’ list of top-paid prime-time TV actresses for the second consecutive year. The bilingual actress’s $30-million earnings is due in large part to her multi-cultural appeal, which has made her one of the most in demand spokespersons.



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    Topics: Celebrity Initiative, Strategic Partnerships

    The Miley Cyrus Effect: How Does Celebrity Controversy Impact Brands?

    Posted by Stacy Jones on September 23, 2013 at 4:20 PM

    No More Innocent Image

    Since Miley Cyrus’s scandalous MTV VMAs performance, it seems that talk of the star has been incessant. From the major news networks to social media, it seems impossible to get away from the topic, regardless of the fact that it happened nearly a month ago now.

    It is undeniable that the young singer's behavior, which most currently consisted of a hysterical meltdown while performing at the iHeartRadio Music Festival this past weekend, has attracted attention.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Global Product Placement Increases To Multi-Billion Dollar Industry

    Posted by Stacy Jones on April 26, 2013 at 8:09 PM

    Global Product Placement Increases To $8.25 Billion Industry In 2012, An Increase Of 2 Billion In 3 Years

    As brand marketers seize the opportunity to embrace product placement, spending is reported by PQ Media to have increased to $8.25 billion in 2012, from a combined reach of paid integration in TV, film, video games, online, mobile and music.



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    Topics: International Partnerships, Strategic Partnerships

    Celebrity Endorsements And The Power To Drive Consumer Purchase Intent

    Posted by Stacy Jones on December 10, 2012 at 5:35 PM

    The Brand-Celebrity Connection

    Brands are synonymous with the celebrities that promote them. "But the right spokesperson doesn't make the actual product better. In fact in many instances, a celebrity endorsement means just a higher price tag."



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

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