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    Behind The Sign: Hollywood Branded Attends AFI Film Fest

    Posted by Stacy Jones on November 13, 2013 at 5:15 AM

    Starstruck At The Festival

    Something pretty major happened when Hollywood Branded attended the American Film Institute (AFI) Film Fest this past weekend. And that something is George Clooney! No, there was no Skype or U-Streaming involved; we actually breathed the same air as Mr. Danny Ocean himself!!! All is well in the universe.



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    Topics: Celebrity Initiative, International Partnerships, Behind-The-Sign Of Hollywood, Strategic Partnerships

    Baby Boomers The Ideal Movie Audience: Large Numbers With $$ To Spend

    Posted by Stacy Jones on November 11, 2013 at 4:20 AM

    The Box Office Boom

    The box office reign of one of the most successful films this year, Gravity, is attributed to numerous reasons, one of them being its prominent appeal to Baby Boomers.

    Over the past several years there has been a steady increase of older adult moviegoers. Though it seems that the entire tween population is in the theater whenever you go, recent films have proven that with the right script and the right cast, an older-targeted film has phenomenal potential. Not only is the Baby Boomer generation a massive one – the largest ever born in U.S. history – but they offer the most disposable income available to spend on movies.



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    Topics: Strategic Partnerships

    Behind The Sign: Will Rothhaar, 'Killing Kennedy' Breakout Star

    Posted by Stacy Jones on November 6, 2013 at 5:51 AM

    About The Actor

    A charismatic and versatile young actor, WILL ROTHHAAR is already an accomplished Hollywood veteran, having worked steadily in the industry since the age of 4 and amassing over 70 TV and film credits.

    This fall, Rothhaar will star in the highly anticipated National Geographic Channel’s television movie “Killing Kennedy” opposite Rob Lowe, Ginnifer Goodwin, and Michelle Trachtenberg. Based on the best-selling book of the same name by political pundit Bill O’Reilly, Rothhaar plays JFK assassin Lee Harvey Oswald in the factual account of the lives of the two men whose fates were inexorably tied on that tragic day in 1963. Trachtenberg plays Oswald’s Russian wife Marina, while Lowe plays President Kennedy and Goodwin stars as Jackie O.

    In our exclusive interview, we got to know a little bit more about the man behind the character:



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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood

    The Horror Genre Brings In Big Crowds, Big Bucks, And Major Male Reach

    Posted by Stacy Jones on October 31, 2013 at 8:24 AM

    Scary Is Trending

    With the success of the number one show The Walking Dead, which AMC has renewed for another season, it is no wonder that we’ve seen many a zombie imposter this Halloween. Inspiration for many other spooky costume ideas have come from some of the top TV shows – Breaking Bad, American Horror Story, Dexter… – all very dark in nature.



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    Topics: Strategic Partnerships

    Entertainment Marketing Strategy: Which Show Is Best For Your Brand?

    Posted by Stacy Jones on October 7, 2013 at 9:19 AM

    Genre: Comedy, Drama or Other?

    The choice of which television show brands choose to place their products depends on a variety of factors. What is the audience target of that particular show? What is the message that the show sends, and how will that reflect on the brand? What is the caliber of the show’s talent who will be seen interacting with the brand? And then there’s the question revolving around the common objective of brand exposure: Which shows get the most viewership?

    When brands choose to partner with a television shows for their entertainment marketing strategy and product placement opportunities, choosing the right show matters.



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    Topics: Strategic Partnerships

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