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    The Horror Genre Brings In Big Crowds, Big Bucks, And Major Male Reach

    Posted by Stacy Jones on October 31, 2013 at 8:24 AM

    Scary Is Trending

    With the success of the number one show The Walking Dead, which AMC has renewed for another season, it is no wonder that we’ve seen many a zombie imposter this Halloween. Inspiration for many other spooky costume ideas have come from some of the top TV shows – Breaking Bad, American Horror Story, Dexter… – all very dark in nature.



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    Topics: Strategic Partnerships

    Entertainment Marketing Strategy: Which Show Is Best For Your Brand?

    Posted by Stacy Jones on October 7, 2013 at 9:19 AM

    Genre: Comedy, Drama or Other?

    The choice of which television show brands choose to place their products depends on a variety of factors. What is the audience target of that particular show? What is the message that the show sends, and how will that reflect on the brand? What is the caliber of the show’s talent who will be seen interacting with the brand? And then there’s the question revolving around the common objective of brand exposure: Which shows get the most viewership?

    When brands choose to partner with a television shows for their entertainment marketing strategy and product placement opportunities, choosing the right show matters.



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    Topics: Strategic Partnerships

    Twitter Advertising: The Paid Ad Tweet Versus The Celebrity Tweet

    Posted by Stacy Jones on September 27, 2013 at 7:08 PM

    The Celebrity Sponsored Tweet

    One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.

    Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  So what does this all mean for a marketer?



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    Celebrity Endorsement Misconceptions: Budget Limitations

    Posted by Stacy Jones on September 25, 2013 at 6:53 PM

    Affordable Celebrity Endorsements

    When you think celebrity endorsements, chances are you’re thinking big - somewhere along the lines of Michael Jordan for Nike, or Nicole Kidman for Chanel No. 5. If you’re a smaller business, chances are you’ve ruled out the opportunity completely under the assumption that it’s something you could never afford.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Sofia Vergara Is TV's Highest-Paid Actress, Enticing Endorsement Deals

    Posted by Stacy Jones on September 24, 2013 at 1:57 PM

    The Industry's Femme Fatale

    Sofia Vergara may have lost to Merrit Wever in the Supporting Actress in a Comedy category at this year’s 2013 Emmy Awards, but in the income category, the Columbian-born comedian has got everyone beat.

    The Modern Family star is number one on Forbes’ list of top-paid prime-time TV actresses for the second consecutive year. The bilingual actress’s $30-million earnings is due in large part to her multi-cultural appeal, which has made her one of the most in demand spokespersons.



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    Topics: Celebrity Initiative, Strategic Partnerships

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