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Affordable Celebrity Endorsements
When you think celebrity endorsements, chances are you’re thinking big - somewhere along the lines of Michael Jordan for Nike, or Nicole Kidman for Chanel No. 5. If you’re a smaller business, chances are you’ve ruled out the opportunity completely under the assumption that it’s something you could never afford.
The Industry's Femme Fatale
Sofia Vergara may have lost to Merrit Wever in the Supporting Actress in a Comedy category at this year’s 2013 Emmy Awards, but in the income category, the Columbian-born comedian has got everyone beat.
The Modern Family star is number one on Forbes’ list of top-paid prime-time TV actresses for the second consecutive year. The bilingual actress’s $30-million earnings is due in large part to her multi-cultural appeal, which has made her one of the most in demand spokespersons.
No More Innocent Image
Since Miley Cyrus’s scandalous MTV VMAs performance, it seems that talk of the star has been incessant. From the major news networks to social media, it seems impossible to get away from the topic, regardless of the fact that it happened nearly a month ago now.
It is undeniable that the young singer's behavior, which most currently consisted of a hysterical meltdown while performing at the iHeartRadio Music Festival this past weekend, has attracted attention.
As brand marketers seize the opportunity to embrace product placement, spending is reported by PQ Media to have increased to $8.25 billion in 2012, from a combined reach of paid integration in TV, film, video games, online, mobile and music.
The Brand-Celebrity Connection
Brands are synonymous with the celebrities that promote them. "But the right spokesperson doesn't make the actual product better. In fact in many instances, a celebrity endorsement means just a higher price tag."