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    Celebrity Endorsements And The Power To Drive Consumer Purchase Intent

    Posted by Stacy Jones on December 10, 2012 at 5:35 PM

    The Brand-Celebrity Connection

    Brands are synonymous with the celebrities that promote them. "But the right spokesperson doesn't make the actual product better. In fact in many instances, a celebrity endorsement means just a higher price tag."



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations

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