Celebrity Kids Have Their Own Careers - Modeling Careers, That Is
The scenario: A group of brand marketers are gathered discussing their next ad campaign. After the realization that budgets restrict hiring Demi, someone says “but we could hire Demi and Bruce’s daughter.” A hush goes across the room, and everyone sighs in relief. Problem solved. Celebrity sells. And brands can still create a celebrity endorsement, even when that celebrity just happens to be the model’s parents.
We took a look at why celebrity kids make it big so easily, and why they can be a brand marketer's best friend.