final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    The Power Of Influence In YouTube Endorsements

    Posted by Anya Salmen on March 8, 2019 at 11:00 AM

    Why Brands Partner With YouTube Influencers

    Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product. 

    As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.  



    Read More

    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Boosting Authority And Influence Through Social Media

    Posted by Greg Smith on March 7, 2019 at 9:30 AM

    Insta-Influence

    In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.

    Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.



    Read More

    Topics: Social Media Strategy, Digital Marketing, Podcast Interviews

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on March 4, 2019 at 10:00 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and  how it has impacted the brand.



    Read More

    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Create Brand Partnerships Through Influencer Marketing With Keith Stoeckeler

    Posted by Greg Smith on February 28, 2019 at 10:58 AM

    Influencing Is More Than Just Impressions

    Influencer marketing is an ever-changing landscape and poses so many questions for brands - even more so if your brand has minimal experience in the field. While impressions were sought after in the initial advent of this corner of marketing, they have more recently proven to be less effective.

    Experts like Keith Stoeckeler would further argue that influencer marketing is most effective when utilized beyond the goal of just awareness. In this blog post, Hollywood Branded examines the best practices for using influencer marketing to create brand partnerships from the expertise and experience of MKTG's Keith Stoeckeler.



    Read More

    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Engagement On Trial: The Pros And Cons Of Engagement Data

    Posted by Dumisa Moyo on February 26, 2019 at 4:49 PM

    Engagement: The Metric Savior?

    Engagement has been used by brands as the end all be all tool for measuring success since the beginning of social media. It is only now that marketers are realizing that this may have been a poor choice of a metric. In fact, It might have caused more headaches than originally intended.

    For something that was widely and quickly accepted as “marketing’s new key metric” (Haven, Bernoff, Glass, 2007), it’s a wonder that engagement has been met with fury when mentioned at social media brunches. That’s why in this blog, Hollywood Branded examines the pros and cons of engagement data to determine the best metrics to analyze social media success.



    Read More

    Topics: Social Media Strategy

    New Call-to-action
    Download The Pricing Guide
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog