Change Your Apartment. Change The World
In the last year or so, a hotel brand has managed to harness the power of celebrity endorsements to bring to life an advertising campaign that is relateable to their targeted consumer. And it's well done branded content that has allowed both Hilton's booking app and their mid level hotel chain, Hilton Garden Inn to stand out from competitors.
With six commercials crafted just in the last year alone, storylines have ranged from saving time, finding the right hotel, and comparing vacation options. In this blog, Hollywood Branded shares a look into how Hilton and their celebrity endorser co-star Judy Greer has created an ad campaign out of branded content that appeals to consumers.