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    Anime Licensing: Hulu And Funimation's Market Domination

    Posted by Dumisa Moyo on April 10, 2019 at 11:00 AM

    Thanks To Michael B. Jordan...Anime Is Cool Now (?) 

    Log onto your favorite social media channel. After a few swipes of the wrist (and a few wasted hours), you’ll most likely stumble upon trivial and mysteriously Japanese memes featuring various characters from anime. Thanks to praise from celebrities like Michael B. Jordan, Keanu Reeves, and even Jaimie Lee Curtis, anime has been able to garner the attention that longtime fans have always claimed its deserved.

    Online distributors Amazon Prime, Netflix, and Hulu have all been gunning to serve this often forgotten market through their own respective means, but it seems like Hulu has officially gained the upper-hand. By acquiring the Sony owned major animation studio Funimation, Hulu now has an anime producing powerhouse partnered with its streaming service. In this blog, Hollywood Branded will explore how Hulu and Funimation plan to take over the Anime market.



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    Topics: Creative Content

    Four Commercials That Went Viral

    Posted by Anya Salmen on March 27, 2019 at 11:00 AM

    The Different Routes Advertising Can Take To Engage Viewers

    Commercials give a brand an opportunity to show viewers what their company is really made of; their culture, values, and goals with their products. While many commercials aim to stimulate and excite with cinematic narratives, others utilize a variety of different approaches to capture our attention.

    Recently we've seen an increasing trend in advertising content addressing pressing social issues, although this can be sure to alienate potential consumers. In this blog, Hollywood Branded highlights four commercials that went viral overnight, that each approach advertising in a different way. 



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    Topics: Creative Content

    Top Brand Partnerships With Captain Marvel

    Posted by Jessica Moore on March 22, 2019 at 9:00 AM

    Campaigns That Went Higher, Further, Faster

    What do you get when you mix one of the top pilots in the world, alien abilities, and the 1990's? You get a powerhouse film set to break each and every record. In Marvel's historic first female-led title film, Captain Marvel flew into theaters March 8th, breaking the box office and boasting the best brand campaigns 2019 has seen to date.

    So, who made the list this time around? We're glad you asked. In this blog, Hollywood Branded brings you the top brand partnerships with Captain Marvel... no spoilers, we promise!



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    Topics: Strategic Partnerships, Creative Content

    The Super Bowl's Representation Of Women And What It Means For Brands

    Posted by Anya Salmen on March 20, 2019 at 9:00 AM

    Women's Representation In Advertisements Can Impact A Brand

    A Super Bowl commercial can arguably be the most powerful 30 seconds a brand can get in advertising, because for once everyone wants to watch. With millions tuning in and plenty of press coverage, these 30 seconds are a brand's chance to define an image for themselves and tell America why they should like them. 

    Choosing what to show in your commercial will represent your brand and will tell people what is important to the brand on a larger scheme; this can be anything from loyalty to equality to even humor. When it comes to female representation, it has become a topic of high importance for the success of a brand - after all, most consumer bases are made up of mostly females. In this blog, Hollywood Branded explores the Super Bowl's representation of women during Super Bowl LIII commericals, and what it meant for the brands. 



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    Topics: Public Relations, Creative Content

    Amplify Your Brand Through Cause Marketing

    Posted by Greg Smith on March 19, 2019 at 9:00 AM

    Though Nike's controversial ad campaign with Colin Kaepernick caused quite a stir and a backlash from older demographics, the campaign was a successful in sales with their core demographic as it was in spreading awareness to the conversation of police brutality in America. But from anyone who's been following Nike closely, this marketing technique should not have come as a surprise at all.

    In fact, Nike has been investing in cause marketing since the 1980s, with consistently positive results for the brand. Clearly the shoe brand has been onto something that other brands like Gillette, whose ad campaign against toxic masculinity caused equal controversy, are just now beginning to implement. In this blog post, Hollywood Branded examines how to amplify your brand through cause marketing from the expertise of Signify's Kristi Porter.



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    Topics: Public Relations, Creative Content, Podcast Interviews