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TRENDING INFLUENCER MARKETING NEWS

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    Why Organic Product Placement Increases Brand Sales

    Posted by Stacy Jones on October 1, 2018 at 9:13 AM

    Why Is Organic Product Placement Better?

    Our team loves data, research and stats - and when we can't find answers to questions our clients and potential clients ask, we'll take it to the next level and run a survey ourselves.  One of the questions we are asked the most about is what case studies we have - literal proof is in the pudding that product placement works.

    And one of the survey factoids that has continuously been brought to light is that the majority of consumers far prefer branded content to more traditional forms of advertising.  That's not to say that all ads are not good advertising tools - but ads that haven't been crafted to be stories to themselves aren't typically as well received as product placement organically embedded into the content that viewers enjoy.  Basically, people aren't that interested in being clunked over the head by brands trying to shout their messaging from the roof tops.  Imagine that.  In our blog, Hollywood Branded shares our infographic on organic product placement, stats from our product placement survey, and provides detail to the types of product placement available for brand partnerships.



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    Topics: Survey Statistics, Product Placement & Branded Content

    Understanding Objectives of Entertainment Marketing To Increase Sales

    Posted by Stacy Jones on June 11, 2018 at 1:08 PM

    Product Placement Campaign Objectives

    Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

    And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   



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    Topics: Survey Statistics, Product Placement & Branded Content

    Influencer Marketing & Brand Partnerships Survey:  General Overview

    Posted by Adam Halpin on May 1, 2018 at 5:08 AM

    Hollywood Branded's Influencer Marketing Survey 2018

    Influencer marketing continues to evolve, making it important for brands to keep up and better understand just how the landscape is changing and how they can most effectively engage with social influencers and their audiences.  Influencers are more and more becoming part of every brand's marketing landscape, and their experiences of what has worked in past campaigns, and what they believe are essential components of future brand campaigns makes their feedback invaluable.  

    Hollywood Branded interviewed over 650 influencers to discover what they believe are best practices, and to learn how brands can find higher campaign success in the partnerships they form together.   In this blog, Hollywood Branded provides a general overview of our 2018 Influencer Marketing & Brand Partnerships Report, infographic takeaway and a guide for brand and agency marketers for the years to come. 



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    Topics: Social Influencers, Survey Statistics

    Entertainment Marketing And Product Placement Effectiveness Validated By Survey [Infographic]

    Posted by Stacy Jones on March 26, 2018 at 9:50 AM

    Brand And Consumer Attitudes Toward Product Placement And Brand Integration

    Our team conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. And it was a massive survey - with some surprising results along the way.

    Product placement effectiveness and success of entertainment marketing in general depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all!  In this blog, Hollywood Branded shares insight into how brands, their agencies and consumers feel about product placement, and how product placement positively effects brand sales. 



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    Topics: Survey Statistics, Product Placement & Branded Content

    Shortening Time It Takes For A Consumer To Remember Your Brand

    Posted by Stacy Jones on January 12, 2017 at 4:04 PM

    The Importance Of Brand Recognition

    The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

    That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.



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    Topics: Survey Statistics

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