Brand And Consumer Attitudes Toward Product Placement And Brand Integration
Our team conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. And it was a massive survey - with some surprising results along the way.
Product placement effectiveness and success of entertainment marketing in general depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all! In this blog, Hollywood Branded shares insight into how brands, their agencies and consumers feel about product placement, and how product placement positively effects brand sales.