Why Is Organic Product Placement Better?
Our team loves data, research and stats - and when we can't find answers to questions our clients and potential clients ask, we'll take it to the next level and run a survey ourselves. One of the questions we are asked the most about is what case studies we have - literal proof is in the pudding that product placement works.
And one of the survey factoids that has continuously been brought to light is that the majority of consumers far prefer branded content to more traditional forms of advertising. That's not to say that all ads are not good advertising tools - but ads that haven't been crafted to be stories to themselves aren't typically as well received as product placement organically embedded into the content that viewers enjoy. Basically, people aren't that interested in being clunked over the head by brands trying to shout their messaging from the roof tops. Imagine that. In our blog, Hollywood Branded shares our infographic on organic product placement, stats from our product placement survey, and provides detail to the types of product placement available for brand partnerships.