The Value Of Placement
Brand integration and product placement are firmly established marketing tactics used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is often only proven to brand management by the ability to measure the activation.
And that ability to measure really comes down to the brand's own KPI's, as what one brand considers success, another might consider a failure. We often hear that many brand managers have concern that product placement as a marketing tactic is too difficult to value, yet that is simply not the case. In this blog post, Hollywood Branded examines 4 easy measurements that every impactful product placement offers.