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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How To #19: 6 Ways Scary Content Increases Sales

Posted by Stacy Jones on October 31, 2017 at 12:21 PM

TOPICS | Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

 


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Stacy Jones on October 24, 2017 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Better Than A Direct Response Ad

I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog post, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Posted by Stacy Jones on September 8, 2017 at 8:49 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 

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Mistake #24: Not Realizing The Importance of Public Relations For Your Brand

Posted by Stacy Jones on September 7, 2017 at 7:45 AM

TOPICS | Public Relations, Marketing Best Practices


Why We Believe PR Is Important As A Marketing Agency

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life.  In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.

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Podcast Ep 22: 9 Steps How Brands Use Music Video Product Placement To Increase Sales

Posted by Stacy Jones on September 1, 2017 at 8:53 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy talks about how brands use music video product placement to increase sales, gain brand awareness, and reach millions of people, affordably.

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How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

Posted by Stacy Jones on August 25, 2017 at 7:21 AM

TOPICS | Strategic Partnerships, Marketing Best Practices

A Consumer Engagement Tactic That Is Often Misunderstood

With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog post Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.

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How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

Posted by Stacy Jones on August 15, 2017 at 8:30 AM

TOPICS | Social Media Strategy, Marketing Best Practices


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales.  In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

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Podcast Ep 21: Mobile Phone Product Placement Case Study

Posted by Stacy Jones on August 4, 2017 at 2:16 PM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones reveals the secrets to success in this mobile phone product placement case study and provides an infographic with more detail.  

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Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

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Podcast Eps 19: How Entertainment Marketing Is Different Than Advertising [Infographic]

Posted by Stacy Jones on July 14, 2017 at 8:06 AM

TOPICS | Strategic Partnerships, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses how entertainment marketing is different than advertising or public relations, and shares an infographic on how brands can benefit massively from it.

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Podcast Ep 18: 10 Social Media Marketing Ideas That Make Your Brand Stand Out [Infographic]

Posted by Stacy Jones on July 7, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones provides an in-depth overview on 10 social media marketing ideas that make your brand stand out, along with an infographic that provides detailed examples.   

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Stacy Jones on June 1, 2017 at 10:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Stacy Jones on May 2, 2017 at 6:53 PM

TOPICS | Marketing Best Practices

 


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

Posted by Stacy Jones on April 24, 2017 at 9:40 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.  In this blog, Hollywood Branded looks at how brands can best harness the power of music.

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How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

Posted by Stacy Jones on April 16, 2017 at 4:34 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

The Question Asked By Brands & Agencies Alike

75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page.   In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.

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How To #13: 10 Ways To Create More Successful Instagram Posts

Posted by Stacy Jones on December 7, 2016 at 2:30 PM

TOPICS | Social Media Strategy, Marketing Best Practices

Why Should Brand Marketers Pay Attention To Instagram?

You’ve heard it a million times. “Social media is constantly changing” and “social media marketing is vital to targeting millennials.” Okay. So you have a Twitter, you have a Facebook, and you have a Google+ to cover all your bases. But somehow you’re missing something. How much engagement are you getting on social media? Is it as much as you want to be getting?

Maybe it’s time to consider Instagram, which is quickly becoming one of the top social media platforms for engagement.  In this blog post, Hollywood Branded takes a look at why Instagram is so effective and provide 10 steps for brand managers to create more successful Instagram posts to promote your brand and improve your marketing strategy.

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How To #7: 3 Important Steps In Planning Product Placement Strategy

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TOPICS | Marketing Best Practices


To Be On The Big Screen...Or Not
 
Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.  

While concerns will be valid as to whether or not the production will be a good fit, taking too much time to consider after the fact may cost you – if your response is not immediate, it is likely the production will be calling your competitors, seeking the next yes answer before you have made up your mind.  But there are steps you can take to have a strategy plan in place, and be at the ready to know if you even will want to move forward.  In this blog, Hollywood Branded shares two important steps in planning product placement strategy for your brand.

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How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

Posted by Stacy Jones on November 8, 2016 at 10:16 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Successful Celebrity Event

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

Not only do these celebrities not attend for free - you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet?  Spend more in the long run.  In this blog, Hollywood Branded provides insight into what steps a brand manager needs to take to not sabotage the partnership, and to ensure that the brand gets everything they need from the celebrity endorser experience.

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How To #27: 10 Surprising Reasons Why Brands Do Product Placement

Posted by Stacy Jones on October 25, 2016 at 9:23 PM

TOPICS | Marketing Best Practices


General Benefits of Product Placement For Brands

Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program.  Our response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes us that EVERY brand doesn't pursue this affordable celebrity marketing platform.

Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs -  that they have created entire teams to support the programs.  And yet it is a somewhat elusive-to-many marketing practice to many brand marketers.   In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.   

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How To #33: 4 Steps To Get Branded Video Content Created & Shared

Posted by Stacy Jones on September 21, 2016 at 8:49 PM

TOPICS | Social Media Strategy, Marketing Best Practices


Creating Your Own Content - Or Letting Someone Else Do It

Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

So what’s a brand to do if they want to reach new viewers and potential purchasers?  Partner with someone else who already has the market cornered.  There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video.  Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing. 

In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

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How To #15: 9 Steps To Successfully Plan A Talk Show Integration

Posted by Stacy Jones on September 6, 2016 at 11:30 AM

TOPICS | Marketing Best Practices


Making Sales Happen With Talk Shows

National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing.  In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!

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How To #12: 6 Steps To Create A Celebrity Social Media Campaign

Posted by Stacy Jones on August 11, 2016 at 3:08 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

Keeping Consumers Engaged

Being a brand manager or owner is now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what actually engages the consumer - and leads to sales - is a hard trick to master.  In fact, it's like trying to capture smoke.

As soon as you jump onto one social media platform, another one emerges that you 'have' to do if you want to compete.  And another. And another.  It's a vicious never ending cycle.  And it all takes a tremendous amount of time to do yourself or money to do with help.  And then there is the social media influencer - that individual who might bring your brand a pot of gold.  If you do it right.  And get lucky.  In this blog Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the right side of a winning campaign.

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How To #23: 4 Steps To Partner For 'Free' With A Movie To Create Unique Ad Content

Posted by Stacy Jones on July 13, 2016 at 2:28 AM

TOPICS | Strategic Partnerships, Marketing Best Practices


Movie Partnerships Create Consumer Engagement - Big Time

One of the best ways to engage consumers through entertainment is with a quality entertainment partner such as a feature film. And best yet - brands can do this with NO FEE paid to the content owner.  The silver screen is a mega example of a large-scale promotion for a brand, so it needs some strategic thought.  

These types of strategic content partnerships can extend well beyond the silver screen with the opportunity to leverage TV content, SVOD and even music videos.  In this blog Hollywood Branded looks at four key steps for brands to better understand and maximize an advertising partnership with a movie partner.

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How To #26: Cracking 15 Steps To Get Social Influencer Brand Buy In

Posted by Stacy Jones on June 7, 2016 at 9:00 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Leveraging A Celebrity Influencer's Social Power

Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure ROI. In this blog post Hollywood Branded provides 15 steps brand managers should take to secure partnerships with these high engagement influencers.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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