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    New Ad Buy: Pause Ads In SVOD Content

    Posted by Tyra Dumont on February 14, 2019 at 8:58 AM

    Life Is But A Stream

    Are you a binge watcher? Who doesn’t want to keep watching their favorite TV series long into the night over a two day period and never go to sleep. Today, binge watching is the current trend and streaming video on demand (SVOD) shows no signs of diminishing.

    And you have to admit, it is really nice not having ads play in the middle of an intense episode. However, there are times when you need a pause break (ahem restroom? rehydration? snack time?) and streaming services are going to learn to take advantage of that. And that lead to the latest development in streaming advertsing: pause ads. In this blog, Hollywood Branded discusses pause ads in SVOD content and what brands need to know about the future of advertising in streaming content.



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    Topics: Digital Marketing, Product Placement & Branded Content

    Effective Digital Media Marketing With Sharifah Hardie

    Posted by Greg Smith on February 6, 2019 at 11:00 AM

    Marketing Your Brand Online

    For many brands, digital marketing is still a new frontier (yes, even in 2019.) But ultimately a lot of the basic principles of understanding consumer shopping trends and effectively delivering a digital marketing plan is really not that different so many other aspects of marketing.

    Recently, our CEO Stacy Jones, sat down with radio host, business consultant and digital marketing expert, Sharifah Hardie to discuss her in marketing. In this blog post, Hollywood Branded shares insights on digital marketing and strategy from X Roads TV's founder, Sharifah Hardie's experience and expertise.



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    Topics: Digital Marketing, Inbound Marketing

    4 Case Studies Of Real-Time Viral Marketing Responses

    Posted by Chloe Wang on January 23, 2019 at 9:33 AM

    Showing Off Your Brand In Real Time

    With the help of Internet, everything's so much faster that we can message friends from the other side of the world in less than a second, video chat with families away from home, and we even check what's happening internationally in real time. For marketers, it means that every single event can now be an opportunity to improve the publicity of their products.

    Advertising is no longer just about putting up a commercial on TV or designing a billboard, but being able to respond to real-time events, which provides brands a chance to demonstrate the true "who is" of their brand. In this blog post, Hollywood Branded shares 4 examples of real-time viral marketing responses and provides insight into 4 case studies of successful viral campaigns.



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    Topics: Digital Marketing, Marketing Best Practices

    6 Of The Highest Earning Social Media Influencers

    Posted by AJ Henry on January 4, 2019 at 1:36 PM

    So Much Social Media, So Much Money

    Remember when parents used to yell at their kids to get off the “stupid” *insert whatever social media platform their children were using at that time*. Social media used to be seen as no more than a time-waster. That was until people started realizing that money could be made on social media. And when I say money...I mean REAL MONEY.

    Today, some social media influencers are making more money than some of the highest paid positions do in three years. Now, of course, most people on social media aren't making this kind of money but there are certainly some who do. In this blog, Hollywood Branded examines 6 of the highest earning social media influencers and the impact they've made both with brands and their own following.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    3 Content Marketing Tools You Should Be Using Right Now

    Posted by Dumisa Moyo on January 3, 2019 at 10:29 AM

    Alleviate Your Content Marketing Anxiety

    We’re living in an age where the creation of content is more consistent than most of our tax returns. It seems like every website, brand, and agency alike has cracked the code to effective content marketing strategies.

    Sure, they may have blogs and an engaging Instagram, but don’t be fooled by their fancy video content. Chances are, these businesses are using tools that you can apply for yourself! Better yet, some may even be free! We're here to give you options. In this blog, Hollywood Branded shows you 3 Content Marketing tools that you should be using right now!



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    Topics: Digital Marketing

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